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Full Stack2021-2023
Moladin Marketplace
Scaling Indonesia's Leading Automotive Platform to 26K+ Agents
26,000+
Active Agents
80%
SEO Coverage
+45%
Organic Traffic
$1M+
Transaction Value
Software Engineer II Web
1.5 years
2021-2023
React.jsNext.js.NETNode.jsAWSMySQLStorybook
Overview
Moladin is Indonesia's leading omnichannel marketplace for used cars and motorbikes, integrating end-to-end financing solutions. The platform empowers dealers and micro-agents with AI-driven underwriting and partnerships with top auto-financing institutions.
The Challenge
The existing platform faced scalability issues with growing agent network. Legacy codebase made feature development slow. SEO was almost non-existent, limiting organic discovery. The dashboard needed modernization to support complex multi-role workflows.
Solution & Approach
- 1
Led complete overhaul of the automotive marketplace platform and CRM dashboard using React.js and .NET
- 2
Implemented Storybook component library establishing modular development practices and reusable components
- 3
Developed backend services using .NET framework, creating APIs and business logic for marketplace operations
- 4
Implemented technical SEO optimizations achieving 80% coverage and increasing organic traffic by 45%
- 5
Built multi-role dashboard supporting Agents, Dealers, and Buyers with real-time inventory tracking
Results & Impact
- ✓
Platform scaled to support 26,000+ active agents across Indonesia
- ✓
45% increase in organic traffic through technical SEO implementation
- ✓
Processed $1M+ in automotive transactions
- ✓
Reduced feature development time by 40% with component library
Key Takeaways
💡
Component libraries dramatically improve team velocity at scale
💡
SEO is often overlooked in marketplace platforms but offers massive ROI
💡
Multi-role dashboards require careful UX planning upfront